Businesses are increasingly aligning their strategies to focus on digital technologies as a growth enabler. Customer acquisition, retention and overall experience is dependent on digital readiness of a business.
Digital transformation of traditional business models is causing disruption in almost every industry. Music, travel, education, transportation, retail and media are just few examples.
The New Digital Enterprise
Progressive businesses who anticipate change are transforming their business model to incorporate digital technologies as an integral part. Change in core business process, incorporating lean and agile methodology enables an enterprise to cut costs and be more profitable.
Positive value is created by keeping a central, holistic view of the business process, starting right from customer acquisition, to aligning internal teams and workflows and to customer service through a digital first strategy.
Proactive management uses quantitative data analytics to arrive at smart decisions. Customer data analysis gives a lot of insight about customer’s shopping habits, interests, mobile usage trends, etc. An informed and tailored marketing campaign has a very good success rate as compared to random marketing.
Price points, Campaign timing, cohorts to be targeted, is all decided through advanced data analytics.
Internet Presence – Marketing and Social Media
Digital ad spend is rising as compared to TV, Radio and Print. Services like HULU and Netflix are used more than traditional TV by users proving that consumer is more online than on TV now. Having a user-friendly website, running Pay per click ads, maintaining good Search Engine presence through Organic SEO (Search engine optimization) is important for business to grow and achieve success.
Facebook, Twitter, LinkedIn and now Snapchat are just few of the prominent players in the Social Media space. Companies are not only able to serve existing customers but also attract new customers through promotion on social media.
A mobile and Digital marketing strategy is a must, no matter how big or small the business is.
Retail is increasingly going Omnichannel. Customers can pick up from where they left in store on their mobile devices. CRM systems, Mobile Apps, Responsive websites, Social Media and In-store experiences are converging to give customers a seamless experience.
Digital technologies are providing businesses an edge by letting customer interaction happen in more ways than one.
Xenore guides you through the process of setting up an effective digital strategy which works for your business. No two businesses or industries are same. With rich cross industry experience, Xenore’s Digital practice curates a targeted and result oriented plan for your business growth through digital transformation.