Why Healthcare Industry Needs Digital Marketing?

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Digital marketing is evolving steadily to become the main source of marketing for every industry. The main reason for the progress of digital marketing is the increasing number of online users. This being the case, healthcare industry is also joining hands with digital marketing to unlock numerous opportunities. However, the major question still remains that why healthcare industry needs digital marketing. Meet The Patients Where They Are: When a person faces a health issue, he tends to turn to a…

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Benefits Of eCommerce ERP Integration For Business Growth

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ERP stands for Enterprise Resource Planning. Integration of eCommerce with ERP defines a co-ordination between business’ retail website and its back-end accounting & inventory system. Efficient integration enables a bi-directional flow of information which means that any data needs to be fed only once in any one of the systems; but it can still be used by both systems for effective operations. In addition to this, eCommerce and ERP integration offers numerous other benefits. Here are some ways in which…

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Digital Marketing For Law Firms

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Digital marketing can help law firms by promoting the practice and showcasing lawyers’ experience in their field to prospective clients. How Digital Marketing Helps in Promoting A Lawyer’s Practice: Online Presence: Search engines have become the primary source of information with rise in number of internet users. Most potential clients would search online if they need to hire a law firm. Digital marketing helps to improve online presence of a law firm and promotes details of services offered, lawyer’s profile,…

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Role Of AI In Pharmaceutical Supply Chain Management

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Supply Chain Management is the process of collecting the raw materials required to create a product or service and delivering the final product or service to the consumers. It is the management of flow of goods or services. SCM has interconnected, interrelated or interlinked channels and node businesses that are involved in delivering final products from the point of origin to point of consumption. SCM holds an important place in pharmaceutical industry in order to ensure effective supply of the…

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Efficient Drug Discovery Using Big Data Analytics

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Drug discovery is a thorough process that involves study of empirical data for identifying patterns, testing theories, and understanding efficacy of treatments. However, sudden outbreak of pandemics such as COVID-19 calls for efficient drug discovery at a quick pace. While pharmaceutical industry struggles to find an effective medicine against new diseases, big data analytics can help in overcoming the challenges faced by drug discovery processes. Following are some ways in which big data analytics facilitate efficient drug discovery: Accelerate drug…

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